Freelance Content & Social Media Specialist (Medior)

The Personal Care EU Business Unit is a €2bn business. We have 3 core categories and in most of them, we hold Category Leadership. We have 6 powerful brands, that deliver over 80% of sales in EU, also in the BNX. Dove & Axe have leading positions in the BNX, with Rexona, Dove Men & Prodent / Signal in the middle of the pack, with share- & TO development opportunity still for all brands.
 

With strong global and local competition, the innovation pace is high within the PC market. This
makes it highly important to secure a strong and healthy core and be visible where our consumer is, build our brand power to drive growth.
As PC team, we will make our business:
 

• Premium: building a core portfolio that is worth paying for
• Profitable: with focus on skin cleansing, simplification & profitable channels
• Positive: for people & planet
• Personal: as ONE team for our consumers & customers
   

JOB PURPOSE
The Media Channel Manager is responsible for the design and flawless execution of media /channel strategy based on the communications challenges of the Personal Care brands in BNX and support in the creation of a consistent end-to-end consumer experience.
Making sure consumers are reached on the right moment, right time and right place and gaining the best experience from a brand. In this role you are working closely with our brand team as well as our external agencies.
 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE?
 

• Responsible for best-in-class media activation and implementation
• Acting as an orchestrator amongst brand and agency partners.
• Challenge/Advise design for channel messaging
• ZBB and performance tracking for above activations.
• Constant track, learn & optimize based on key comms goals (DVJ, Brandlift studies). SKILLS 

YOU SHOULD HAVE
 

• Orchestrator – Acting as an orchestrator amongst brand and agency partners
• Experimental mindset – You want to test everything, you see failures as opportunities to
  learn and you prefer to put something live now to perfect it later.
• Data-Driven decision-making – You have analytical skills with strong business acumen: a
  passion for data, the ability to think critically, analyze data and make decisions accordingly.
• Entrepreneurial – You are a self-starter, inquisitive, curious, see a challenge in innovative,
  complex projects, and do not give up before all possibilities have been explored.
   

EXPERIENCE YOU SHOULD HAVE
 

• Min. 2-4 years of work experience preferably in a digital marketing, media or eCommerce
  environment.
• Tech & digital media savvy. You are familiar with the latest tends from the media landscape,
  digital media tools and applications.
• Experience with web analytical tools (e.g. Google), digital & media tools (e.g. DSPs) and CMS
  tools (Adobe) are a plus.