Unilever
Insights Analyst
Key Accountabilities:
Primary research for specific areas
Manage ad hoc custom research projects as per business requests
Undertake as pilot Division the new tools / methods from the Performance COE
Deep dive and Mining data for insights
Integrate multiple data sources (continuous sources, in-store observation, and primary research) to help understand the actions required- across all the marketing 6 PS.
Need to work with Retail, Consumer panel and Brand tracking, PDC & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. Land and embed
Land and embed best practice tools from MI, Pricing, and Channel.
Work with ETS/I&A to automate standard reporting systems as required at the Divisional level.
Pushing the Boundaries of Excellence: New methods development & Training (for Lead role only):
While these roles will be divisional, a small but important element of the workplan will be to continue to anchor workstreams/relationships for Unilever globally, so that we continue to push the boundaries of excellence, as a pan Unilever thrust, rather than duplicating efforts in Divisions and MCOs.
The Performance Pillar role will also be the lead support for the CMI head, in landing access and training of market & brand related data & systems on a pan divisional basis.
The Global teams will keep developing new cutting-edge tools that will be piloted in specific relevant category-country cells, in collaboration with MCO performance managers, embedded, in the division or the shared Performance CMI managers, as may be applicable.
Primary Interfaces:
CMI
Global lean COE teams - MPA (alias AAU), Pricing and MI.
Need to interface with Nielsen / KWP/ KMB / ETS / Data Suppliers / Data Lake / Livewire
CD /NRM Business Partners that could vary from: Local / Global teams
Required Skills –F&R Performance Lead –Refreshments/ Top Ten Markets:
Think strategically – to ability to design, develop and land research with impact
Opportunity spotting skills, with data deep diving abilities in order to identify short to mid term growth acceleration opportunities across 6Ps
Analytically minded and numerically oriented
Strong communication and presenting skills to present externally
Good understanding of continuous research data (retail and consumer panel, brand tracking)
Good understanding of market research
Capability to derive insights from integration of different data & connecting the dots
Ability to take a brief and help ensure that the research will deliver what our internal customer needs, not just what they asked for
Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions
Able to lead big projects and balance priorities for self and team
Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth
Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities
Required Skills – F&R Performance – Foods + Europe/Top 10 Markets:
Think strategically – ability to design, develop and land research with impact
Opportunity spotting skills, with data deep diving abilities in order to identify short to mid term growth acceleration opportunities across 6Ps
Analytically minded and numerically oriented
Capability to derive insights from integration of different data & connecting the dots
Good facilitation skills to be able to build capabilities of CMI & Business Partners through facilitating sessions
Good project management skills
Experience of working with continuous research data (retail and consumer panel, brand tracking)
Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impact to get growth