E-commerce Manager

About the Tea Business 

Ekaterra is proud of its Tea business, the biggest in the world, with world class purpose driven brands such as Lipton, PG tips and Pukka. Recently, Unilever decided to separate the Tea business to ensure it can best achieve its potential. The Tea businesses in India and Indonesia, and the partnership interests in the ready-to-drink Tea joint ventures will be retained.  

The balance of the Tea brands and geographies and all Tea estates, with generated revenues of €2 billion in 2019, is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, the Tea company remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value. 

 The current vision for the Tea company is to champion a tastier, healthier, more sustainable world of plant-based drinking. Purposeful thinking will be the core anchor of the business, its brands as well as its culture, and enables simple and agile decision making, supports an entrepreneurial mindset and is driven by passion for our consumers. 

As we move through this journey towards separation, we are seeking employees with a passion for exciting entrepreneurial experiences, who want to pursue unique career opportunities and have a desire to be an integral part in building the bright future of this plant-based company. 

Your Role: 

E-commerce

As Manager e-Commerce you have significant experience in e-Commerce, preferably in the online retail landscape. Furthermore, experience in digital project management and development of new business initiatives is preferred. In this role you will be end-to-end responsible for daily contact with leading Dutch and Belgium online grocery and pure play retailers and you will be managing multiple (back-to-back) ecommerce projects with your customers. Your goal is to generate knowledge concerning the online channel and to leverage this knowledge within our retail partnerships. Together with your customers you will develop best practices in order to grow above market average and test new concepts in order to jointly learn and create insights. You will be supported by the European Design4Channel team.

You will be in charge of both Grocery and Pure Play customers currently served by ekaterra’s ecommerce team in the Netherlands and Belgium which means: 1. You are the direct spokesperson for your customers in order to do day to day business, 2. You develop and arrange (new) promotional concepts, 3. You analyze the effectiveness of current operations and overall sales development, 4. You prepare and present monthly status updates to be discussed with your customers

You will report to the General manager BNX and will have full ownership to drive growth and to win market share at your online grocery retailers.

Your Key Tasks: 

• Drive growth at our online grocery retail customers by generating knowledge and efficiently activating our online assortment
• Partner with online grocery retail customers to build relationship and create an atmosphere of jointly testing and learning 
• Deliver flawless execution of (online only) promotions and activations
• Maintain strong communication across multiple departments within ekaterra: front-end (e.g. customer teams, brand teams, online marketing) and back-end (e.g. Supply chain) 
• Generate learnings to be translated across the industry and develop (international) best practices 
• Analyze Nielsen data every quarter to track TeaCo and customer’s performance within the category (innovations, distribution, base + promo development, market shares etc.)
• Perform promo analyses in order to understand which promotions are best for the category (both TeaCo and customer)
• Create trade stories based on, shopper insights, analyses and retailer strategy to support account management

Skills and Experience 

• A bias for action and entrepreneurial mindset 
• A good comprehension of online performance & marketing channels 
• A passion for data in order to understand trends and create insights (advanced Excel experience is a plus) 
• Has lots of energy, a commercial focus, and a sense of urgency to every project you touch. 
• An active approach to align and educate people within the organization on ecommerce
• Min. 2 years of work experience with some form of commercial accountability, preferably in an e-commerce environment or category management/trade marketing
• E-commerce/online marketing fanatic, positively curious and a technology enthusiast. 
• Knowledge of Google Analytics and other online tooling are a plus. 
• Experience with CMS (Demandware, Adobe) CRM tools & Adobe are a plus 
• Experience with Nielsen 

Critical success Factors for the Job

• Driven by numbers
• Growth mindset (how can we quadruple the business?)

This Role is for you if you: 

• Eager to learn 
• Consumer Centric in your thinking 
• Have a passion for digital and ecommerce innovation 
• Dare to take risks 
• Independent & self-propelling 
• Strong communicator 
• Focused but flexible 
• A bit rebellious 

Who we are looking for

We are looking for someone who is able to work structured and independently across many customers in the Netherlands. Someone who loves to be “on the road” to grow our beautiful Tea business with our customers. 

The qualities we look for in you

The Tea business is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our tea family we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

What's in it for you?

We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change and we grow. We believe in connections over hierarchies and (work)levels. We have a 'corporate start-up' approach; we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.

Excited about the Role? 

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.