Assistant Content Manager

Background

Unilever as an organisation is investing heavily in digital communications since 2018. The fast- growing Ice Cream category has the ambition to make the brands the most digitally advanced and accelerate the development of their digital ecosystem. 

A critical element of this is ensuring our content planning and implementation is industry leading, therefore the category is focussing on how content is managed and developed across the brands for the category. Both at a global brand level, to support local markets deliver successful campaigns and best in class digital content. Unilever has a one marketing team approach – global leading local markets, with local markets guiding global. 

Need 

The Ice Cream category is looking for a social and content manager that will aid the brand teams in developing a strong yearly social and content plan, guiding the brand teams from A-Z during the asset creation process to ensure high quality content output. The person in this role will work closely with both internal (global and local brand teams) and external parties including creative agencies and technology partners, reporting into the Global Sr. Manager Digital Futures. 

Responsibilities 

• Lead creation of content and social ecosystem and strategy. Working across the brand teams advising on content best practice and suggestions for channel requirements. 

• Manage the content creation processes across Ice Cream, managing the global content calendar and guiding Ice Cream brand teams. 

• Champion media content guidelines and implement best practice social media approach 

• Feedback and approval of global/local asset creation 

• Utilisation of community and content management systems to plan, post and approve content, and follow up on incoming consumer responses. 

• Upskill IC category knowledge on topics related to social and content via learning sessions 

• Manage global brand editorial channels together with brand teams across all platforms (e.g. Twitter, Instagram, Facebook, YouTube) 

• Utilise social listening platform to actively spot reactive opportunities or risks 

• Regularly report on activity by brand, highlighting successes and issues in addition to opportunities 

• Pro-actively propose opportunities to brand teams regarding relevant social and content developments, including Influencer marketing, User Generated Content, etc. 

• Driving Community Management across all global social channels and have a clear wow in place for local markets together with Carelines. 

Role requirements: 

• Experience of project managing social content / campaign delivery end to end ( 3+ years) 

• Strong eye for consistency, quality delivery and creative thinking. 

• Strong brand marketing experiencing in FMCG or digitally led brands 

• Previous work with Unilever an advantage 

• In-depth understanding of the (digital) consumer journey, social platforms and developments. 

Specific Skills 

• Confidently manages all aspects of end-to-end delivery of the creative work across all parties. 

• Collaborates with each brand from project conception, securing their input throughout project planning all the way through to delivery. 

• Ability to manage multiple projects and/or workstreams across multiple global and local teams. 

• Confident, proven collaboration and facilitation skills - experience in nurturing and growing relationships, preferably with global markets experience. 

Team & People Skills 

• Ability to work and navigate in a complex matrix organisation. 

• Understands and works with cultural differences/ nuances. 

• Friendly, open, clear communicator. 

• Can-do, will-do attitude - always aims for a win-win result. 

• Strong relationship builder and proactively reports into different stakeholders. 

• Strong in Project management and stakeholder management skills, and easily switches tasks. 

• Initiates internal process improvements as appropriate. 

Qualifications, methodologies, tools 

• Strong strategic skills as well as the ability to execute. 

• Experienced in usage different digital (social) platforms. 

• Up to date on latest developments regarding social channels and content. 

• High level copywriting skills and an eye for quality content. 

• Able to confidently use CMS tools. Knowledge of Hootsuite is a plus.